Build your reputation. Grow your opportunities.
Be the name they already know.
The leader they already like.
And the business they already trust.
Campaigns that drive results
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Strategy Backed
Position your personal brand in the conversations that matter.
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Story-Driven
Transform your insights into the stories editors want to publish.
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Relevant Exposure
Be seen in the reputable and relevant media outlets your audience trusts.
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Amplified Opportunities
Multiply your media impact with LinkedIn posts and active social media engagement on your behalf.
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Customized Media Lists
Get pitched to only the most relevant reporters, increasing your odds of coverage.
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Transparent Reporting
Receive full monthly reports to measure your campaign’s reach and efficacy.
The entirety of your visibility matters.
Where you’re found online, by whom, and how you’re perceived.
All work together to generate and multiply opportunities for you and your business.
That’s why I focus on turning your unique perspectives into powerful thought leadership content that resonates with the stakeholders who matter to you.
Discover how thought leadership PR helped a leading Irish cybersecurity startup land its biggest client.
Frequently Asked Questions
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Yes. I handle my clients’ LinkedIn accounts, creating content to increase organic traffic and sharing any earned media coverage to attract new audiences and generate reach.
Having active social media accounts helps the algorithms “boost” your thought leadership content. Additionally, reporters and editors often consider your social media activity a deciding factor for media opportunities.
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There are two forms of media: paid and earned. Paid media is advertising—money spent on digital ads, paid mentions, sponsored content, etc. On the other hand, earned media is unpaid, which means reporters and editors have a genuine interest in publishing the content. I specialise in delivering my clients earned media opportunities.
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Thought leadership publicity is specifically centred upon individuals rather than companies because it works to amplify your personal brand — your perspective and insights. But when your personal brand gets positive attention, so does your company.
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I offer six month contracts or project-based contracts.
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Wonderful. I would love the chance to work together.
To get started, you can email me at claire@clairemason.co. We’ll set up a time to discuss your business goals and determine whether thought leadership publicity is a good fit.