Strategy and implementation to take you from the world’s best-kept secret to global thought leader.
My Approach
The entirety of your visibility matters:
→ Where you’re found online,
→ By whom,
→ And how you’re perceived
All these levers must work together for you to generate and multiply professional opportunities for your personal brand and, by extension, your business.
Each thought leadership campaign I design, centers around harnessing the power of the media to your advantage by earning meaningful coverage which creates influence when amplified.
By creating a personalized list of current, vetted, and appropriately matched media contacts from my proprietary media database, you and your story are always being pitched to the right platforms, increasing the odds of coverage. This, paired with my long-standing relationship with trusted journalists, editors, and leading online and print publications ensures all media opportunities align with your values, voice, and build a solid reputation with your audience.
Introducing
Founders Thought Leadership Formula
Land your first piece of media coverage in 6 weeks with a scalable system to land more!
Founders Thought Leadership Formula (FTLF) is a step-by-step programme that shows coaches and solopreneurs how to land earned media. And scale their coverage to establish themselves as recognised thought leaders.
In this high-value, 6-week programme you’ll receive individual publicity coaching as well as professional-grade resources and bespoke content – everything I wish I’d had when I was starting out.
Through the FTLF, I walk you through the exact method I use to prepare, pitch, and land my clients' coverage with major publications and podcasts. PLUS, you’ll learn to leverage that coverage into more media opportunities to build your personal brand and grow your bottom line.
Unlike other PR programmes on the market, FTLF is uniquely designed to deliver unparalleled individual attention and bespoke content.
With lots of one-to-one coaching sessions and media resources tailored just for you, I can guarantee Founders Thought Leadership Formula will remove all the confusion and intimidation of building your thought leadership PR strategy and working with the media.
Your story and insights are no one else’s. And they have the power to set you apart.
So, let’s begin.
Thought Leadership Campaigns That Hit the Mark
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Strategically Designed Campaigns
Sophisticated positioning of your personal brand into larger, timely conversations assures your relevance and expertise will be understood.
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Impactful Storytelling & Content Creation
Thorough research met with unique perspectives transforms your insights into Op-eds, long-form articles, and organic content that resonates
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Meaningful Coverage
Pitching and follow-ups to only reputable and high-profile media outlets delivers coverage that your audience trusts.
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Maximized Social Media Reach & Impact
Sharing earned coverage and original content across your LinkedIn account, plus active social media engagement on your behalf, multiplies the impact of all media opportunities.
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Customized Media List & Proprietary Database
Your tailored media list curated from my proprietary media database increases the odds that every pitch, press release, and follow-up lands with the right audience.
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Transparent Reporting
Weekly reviews and full monthly reports keep you up to date on the reach and efficacy of every campaign.
Relevant Client Features
“From the off, Claire was a whirlwind of activity. By way of example, I was chatting with [the] CEO of Teamwork and he was telling me that TenderScout was going great. “That'll be the press,” I told him, but I could just as easily have said, “that'll be Claire!””
- Tony Corrigan, Orbidal
“When it comes to social media there are loads of commentators that talk a good game, but Claire has really helped me make an impact. Warm and engaging, sharp and perceptive, she has picked up on the essence of what I do and finds new and innovative ways to inform and reach out to others.“
- Catherine Thomson, Leadership Coach
Frequently Asked Questions
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Yes. I handle my client’s Twitter and LinkedIn accounts, creating content to increase organic traffic as well as sharing any earned media coverage to cultivate new audiences and impact reach.
Having active social media accounts creates the best environment for thought leadership to flourish. And additionally, as the media is also looking for amplification, it can play a role in how editors decide to grant media opportunities.
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There are two forms of media: paid and earned. Paid media is advertising – money spent for digital ads, paid mentions, commercials etc. On the other hand, earned media is unpaid, requiring genuine interest from reporters, editors, and other media professionals. I specialize in delivering my clients earned media opportunities.
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Thought leadership PR is specifically centered upon individuals rather than companies because it strives to amplify your personal brand – your thoughts, insights, and how your thinking influences industry-wide change. Having your brand amplified will enhance visibility for your company, but I am exclusively focused on developing PR strategies where individuals are in the lead.
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Wonderful. I would love the chance to work together.
You can start by emailing me at claire@clairemason.co. Then we’ll set up a time to have a proper chat to understand your unique story and expertise as the basis for your thought leadership communication strategy.