Learn how to position yourself as a recognised Thought Leader to multiply your opportunities and grow your business.

Get Credible. Get Visible. And Grow.

You regularly post to social media, update your local SEO, and fill your calendar with as many discovery calls as you can manage.

But what if sharing your ideas started earning you opportunities – not just in the rooms or video calls you’re in, but in all the others you’re not?

What if your name became exclusively known with the service you provide, making you the go-to expert in your field? 

Suddenly, people know you, you’ve got them talking, and now opportunities find YOU. 

The principle behind creating a thought leadership strategy is that simple and important. 

And here’s why… 

As a coach or solopreneur, it’s been up to you to get the word out about your services to grow opportunities for your business. 

As reported in Gartner’s The Future of Sales 2025, today’s buyers – especially B2B buyers – are predominantly using digital channels to make purchasing decisions. But these decisions aren’t being made from a business’s direct digital channels.

Therefore, to be considered by new clients, you must be already known by them (without relying on your website or company’s social pages).

Essentially, you must be anywhere and everywhere they’re looking online. 

But how can you multiply your visibility to this degree?

Unfortunately, staying with your typical marketing tactics won’t do it. 

But becoming a recognised Thought Leader will.

By establishing yourself as a Thought Leader, you can…  

✓ Dramatically increase your reach to new audiences

✓ Establish your credibility and build customer trust

✓ Share your ideas to educate and promote positive change

✓ Become the go-to expert clients are ready to work with before a first sales call 

Amplify your reach, multiply your opportunities, and grow your reputation as a Thought Leader.

Establishing yourself as a recognised Thought Leader is achievable, you’re just missing one thing…

… the media. 

I get it. Pitching to reporters can feel like David aiming at Goliath. 

But let’s get something straight: if you have a great story, the media wants to hear from you. 

When you learn to pitch valuable stories that resonate with audiences consistently, you grow your thought leadership presence and your business opportunities.

Still not convinced? 

To get some perspective, The Atlantic reported that The Washington Post editorial staff produces around 500 stories a day, NYTimes.com publishes 150 (250 on Sunday), while The Wall Street Journal sits at 240 stories daily. Meaning that the average journalist can be responsible for writing anywhere from 8 to 15 stories a day!

So, when your pitch shows up in a reporter’s inbox with a clear story, timely insights, accompanied with visual assets and a strong media bio, you’ve just made their life easier and earned yourself valuable coverage. 

That’s how professional publicists work with the media to build their clients’ reputations with high-profile audiences. 

And I can show you how to do it for yourself.

Fast-track Your Media Success by Getting a Coach

I started my PR career almost by accident with a passing comment to my (at the time) boss after he announced a ground-breaking report the company had just released.

“I bet the media would be interested in that,” I had said offhandedly.

“Would you like to make that happen?” was his reply. And I was off to the races with only a telephone, fax machine, and a beginner’s mindset to make it all happen. 

Now,  I have developed a proven process, proprietary media database, and a respected relationship with reporters and editors, enabling me to land my clients’ high-value coverage in publications like CNBC, Financial Times, The Guardian, and more, establishing them as global Thought Leaders. 

And this proven process is exactly what I will teach to you. (No fax machine required.)

Introducing

Founders Thought Leadership Formula

Land your first piece of media coverage in 6 weeks with a scalable system to land more!  

Founders Thought Leadership Formula (FTLF) is a step-by-step programme that shows coaches and solopreneurs how to land earned media. And scale their coverage to establish themselves as recognised Thought Leaders. 

In this high-value, 6-week programme you’ll receive individual publicity coaching as well as professional-grade resources and bespoke content – everything I wish I’d had when I was starting out.

Through the FTLF, I walk you through the exact method I use to prepare, pitch, and land my clients' coverage with major publications and podcasts. PLUS, you’ll learn to leverage that coverage into more media opportunities to build your personal brand and grow your bottom line. 

Unlike other PR programmes on the market, FTLF is uniquely designed to deliver unparalleled individual attention and bespoke content. 

With lots of one-to-one coaching sessions and media resources tailored just for you, I can guarantee Founders Thought Leadership Formula will remove all the confusion and intimidation of building your thought leadership PR strategy and working with the media. 

Your story and insights are no one else’s. And they have the power to set you apart.

So, let’s begin.

  • Module 1: Get Credible

    Pssst! The secret is you’re credible already, and I’ll show you how to fly that credibility flag high.

    Build your thought leadership strategy with a solid foundation by engaging in media mindset work, counting your credibility builders, and constructing & magnifying your media toolkit.

    Get Credible Includes:

    • 1 x 1:1 PR coaching session via Zoom

    • The FTLF Media Mindset slide deck

    • Your Credibility Builders Checklist

    • Signature media bio template

    • Your bespoke media bio, professionally written by me

  • Module 2: Get Visible

    Step up to the plate and start pitching!

    In this unit, we’ll work together to discover and create your story angles. You’ll learn to craft a professional pitch for high-profile platforms, plus the art of writing winning articles to optimize your media opportunities.

    Get Visible Includes:

    • 4 x 1:1 PR coaching sessions via Zoom

    • Your bespoke media & podcast list

    • Your 400-word bespoke press release for your business, professionally written by me

    • Your FTLF general media list

    • Signature print & podcast pitch template

    • Crafting Your Story slide deck

  • Module 3: And Grow

    Amplify your coverage and grow your reach with new audiences!

    During this unit, I’ll teach you to strategically leverage your coverage into greater reach with your ideal clients by utilizing LinkedIn organic content strategies. Plus, we’ll craft your very own amplification plan to announce your thought leadership.

    And Grow Includes:

    • 1 x 1:1 PR coaching session via Zoom

    • Winning LinkedIn organic content templates

    • Your Amplification Checklist

Bespoke Media Resources Made Just for You

As part of the Founders Thought Leadership Formula, I deliver professional PR materials to kick-start your thought leadership strategy and be reused throughout your ongoing campaigns. 

Each piece of bespoke content is tailored specifically to your business and personal brand. 

Personalized Media Lists for Publications and Podcasts

These 2 lists will save you endless hours of research and dramatically improve your chances of earned coverage. 

I assemble a thoroughly researched media list from my proprietary media database that is only for you – not your industry – but YOU. Each contact provided is current and thoroughly vetted for your exact fit, increasing your odds of success for every pitch and press release sent.

Tailored Media Bio

Your bio is your credibility passport with the media. 

For you, I craft a professional media bio that contains all your credibility builders: academic qualifications, number of followers, transformations you create for clients, case studies, family background, hobbies, or past careers – anything that assures an editor or media professional  you can be trusted with their audience.

Personalized Press Release

Short, sharp, and sure to get opened in the inbox!

Make each pitch count with the personalized press release I write for your business, weaving in your story, expertise, and the relevance of your work’s impact on the bigger news picture. 

Your Bespoke Pitch

Here comes the money shot! 

Just for you, I write a story pitch that conveys your unique angle, the timeliness of your story, and its contribution to the larger news landscape.

Your Recognition as a Thought Leader Is Imminent 

And you’re ready for it!

  • You’re ready to have your years of professional and personal experience regarded as credible and given the worth and acknowledgement they deserve.

  • You’re ready to share your unique insights because you’re confident that your words and actions influence the kind of change the world craves. 

  • You’re ready to break the limiting belief that the media doesn’t want to hear from you – THEY DO, and you’re prepared for when they call. 

  • You’re ready to learn and adopt a proven professional process so you can be your own best thought leadership publicist! 

I’m thrilled to show you how.

Meet Your Coach

Hello. I’m Claire, and I’m on a mission to help you establish yourself as a recognised Thought Leader – raising the profile of your personal brand and business. 

I talk with prospective clients who own and operate fantastic businesses that are changing their corners of the world for the better. Developing products and services that are unique, innovative, freshly delivered. You name it; creations that should be flying off the shelf and backed by owners whose names should be running across everyone’s lips. 

But what do prospective clients tell me all the time? “Nobody knows about me.” 

This is a problem.

Not just for your lead generation and this quarter’s revenue report (though being a well-kept secret doesn’t help keep the lights on).  But it’s a loss to the rest of us when you don’t share your ideas or tell your story.

So, let’s work together to change those numbers. By sharing your unique story and valuable insights, you create a ripple of positive change in the world that gets your name known by the right people. 

I have earned my clients coverage in some of the world’s most recognisable publications.

What my clients are saying

  • Claire clarified the steps I needed to take to raise my profile and share my message on more podcasts. She provided a full media kit and a targeted media list too, which has saved me hours of research. She knows her podcast chops!

    Jean Evans, Networking Architect

  • Warm and engaging, sharp and perceptive, she has picked up on the essence of what I do and finds new and innovative ways to inform and reach out to others.

    Catherine Thomson, Leadership Coach

  • Claire is the consummate writer. Writing your own bio is one of the hardest things to do. I handed it over to the expert and I'm delighted. It's intuitive, professional, and above all it sells.

    Andrea Manning, CyberPie

Still Have Questions?

  • Well, I’m glad you’re on social media. I say that because having an online presence creates the best environment for your thought leadership to flourish.

    You don’t have to have thousands of followers or be posting every day to see results from FTLF. But, building a presence does help, and I’ll teach you how to strategically use your social media to maximize the impact of your thought leadership coverage.

  • That is an excellent question. To see benefits from FTLF, you must be able to talk about the transformation your services provide to customers. And having a proven process, testimonials, or case studies from past clients or projects helps establish your credibility in the market.

    Sometimes solopreneurs have gained this over one or many years of business, and sometimes it takes longer. You are your own best judge. But, if the programme genuinely interests you, book a call with me and let’s see if FTLF is a match.

  • This is a 6-week program built for busy solopreneurs just like you. There will be an hour-long individual coaching session each week. But this course is designed to give you maximum results in a short period of time. So, your average commitment is just 1 - 2 hours each week. And from that commitment, you’ll land your first piece of media coverage plus learn the scalable system to keep landing more!

  • A LOT. I’m extremely proud of the design of this course because, unlike other PR training on the market, FTLF centers upon a personalized approach. As a participant, you get 6 individual one-on-one PR coaching sessions with me throughout the process. You also get 5 bespoke media resources (media print & podcast lists, media bio, press release, and story pitch).

    Because the course delivers a high volume of personalized time and crafted resources, participation is capped at 15 at any one time. No scarcity sales tactics, just a limit on how many hours we have in a day!

  • Great question. There are two forms of media: paid and earned. Paid media is advertising – money spent for digital ads, paid mentions, commercials etc. Earned media, on the other hand, is unpaid.

    So, earned media requires gaining genuine interest from reporters, editors, and other media professionals. It requires a thoughtful and well-crafted approach to strategically positioning your story and expertise into the larger news landscape. And through FTLF, I teach you exactly how to do this for yourself.

  • As I say to all my clients, earned media coverage (unpaid) can never be guaranteed – and shouldn’t be stated otherwise by a responsible publicist.

    Unfortunately, neither you nor I own The Wall Street Journal (a pity). We can’t force a reporter to publish our story. BUT what we can do is strategically position our story into a larger, timely conversation that readers will want to consume. Therefore, the media will want to publish and circulate it.

    This is the process I’ve spent my career honing for clients and what FTLF delivers to you step-by-step so you can learn to land earned media yourself.

Yes! I want in. How do I get started?

Wonderful. It couldn’t be easier to start; simply book your call on my calendar. 

In our call, we’ll discuss you and your business and find out if FTLF is the right fit, and we’ll take it from there.

Your ideas shared today shape the outcome of tomorrow

Founders Thought Leadership Formula Includes: 

3 x Founders Thought Leadership Formula training modules  

6 x Individual PR Coaching sessions 

5 x Bespoke Media Resources

Signature FTLF Templates and Resources

How It Works

Schedule a Call

Book your 30-minute call directly into my calendar.

Tell Me About You & Your Business

 We’ll discuss where your business and personal brand currently stand and if FTLF is the right fit for you.

Get Ready to Be Seen & Heard 

Gain the technical training, mindset work, and professionally crafted bespoke resources to establish yourself as a thought leader.