Case Study 3: Elevating a Venture Capitalist's Public Presence

Client: Partner at Venture Capital firm.

Challenge: My client, a highly successful venture capitalist with an impressive track record, wanted to elevate her public presence to attract more deal flow, enhance her personal brand and position herself as a thought leader in the investment community. Despite her accomplishments, her online presence was minimal, and she lacked a cohesive strategy for sharing her insights and experiences.

Strategy:

• Profile Optimisation: I revamped her LinkedIn profile to highlight her achievements, investment philosophy and thought leadership.

• Content Creation: Developed a content calendar featuring bi-weekly articles, video interviews and industry insights to be shared on LinkedIn and other relevant platforms.

• Media Outreach: Crafted a targeted media outreach strategy to secure speaking engagements, podcast interviews and guest blogging opportunities.

 Results:

•  Increased Engagement: Sarah's LinkedIn posts saw a 300% increase in engagement, with several posts going viral within the investment community.

• Media Features: Secured features in top industry publications such as TechCrunch and VentureBeat, as well as guest spots on popular podcasts.

• Network Growth: Sarah's LinkedIn connections grew by 50%, including influential figures in the startup and investment ecosystem.

“Working with you Claire has been a transformative experience. I thought I was connected before but you took things to a new level. As you say “to be a thought leader, you actually need to think.” I was always thinking about my field, but it took working with you to get my thoughts into the world. Thank you!”