Case Study 1: Empowering a Founder’s Personal Brand

Client: Founder of healthtech scale-up.

Challenge: The founder, an innovative entrepreneur in the healthtech space, sought to enhance his personal brand to secure investment, attract top talent and build industry credibility. Despite his groundbreaking work, his online presence was limited and lacked strategic direction.

Strategy:

• Personal Branding: Developed a personal branding strategy that highlighted Emily’s journey, achievements, and vision for the future of health tech.

• Content Strategy: Crafted engaging and insightful LinkedIn articles, blog posts, and video content that resonated with her target audience.

• Networking: Leveraged LinkedIn to connect Emily with influential figures, potential investors, and industry leaders.

Results:

• Enhanced Visibility: The founder’s articles received high engagement, establishing him as a thought leader in healthtech.

• Talent Acquisition: Successfully recruited top talent.

Industry Recognition: The founder was recognised with several industry awards and featured in notable health tech publications.

“I was hesitant to work with a PR firm initially due to the many stories I’d heard from fellow founders of their experiences that were disappointing (to say the least). Claire had her work cut out for her bringing me on side, but from the start I was impressed with her approach and ideas. She then proved herself to have the substance to back up her approach and ideas, with results that exceeded my expectations. In a field rife with snake oil, Claire is the real deal. ”