LinkedIn Ghostwriting: Skip the keyboard and keep the cred
LinkedIn has over one billion users showcasing the most professional versions of themselves; the same people who are now consuming more and more content on the platform.
Enter LinkedIn Ghostwriting.
This isn’t about humble bragging for your colleagues. 80% of B2B leads generated on social media come from LinkedIn. To increase the amount of quality content they’re able to generate, many professionals hire a specialised LinkedIn ghostwriter to seamlessly capture their voice with ghostwriting.
In this article, we’re going to explore why thought leadership is so important to your personal branding and how you can get it done for you with options like leveraging a ghostwriter to effectively share your insight and establish yourself as an industry leader without spending hours crafting posts.
Unlocking the Power of Thought Leadership on LinkedIn
Posting thought leadership content on LinkedIn allows founders and VCs to amplify their influence efficiently. Some of the key benefits for you include:
Build Authority: Share expertise in startups, venture investments or scaling to establish trust and position yourself as an industry expert.
Attract Opportunities: A polished profile attracts investors, co-founders and talent. It also opens unexpected doors through inbound marketing.
Save Time: Let your niche-specific content draw the right people to you, turning leads into engaged prospects.
Boost Metrics: Engagement grows visibility, driving profile views and sales-qualified leads.
Stay Relevant: Offering unique insights on trends keeps you informed, part of the conversation, and in control of the narrative.
With 2 million LinkedIn posts daily, a strong strategy ensures your message rises above the noise, leaving a lasting impact.
Why Clever and Creative People Give Up on LinkedIn
Managing LinkedIn content can become a full-time job. And your time is at a premium.
Just like funding starting, or running a successful business, it’s not about your IQ, EQ or any other Q. It’s more about figuring out what the problem is and then solving that problem in a unique way so that it satisfies the right people.
Here’s why most people don’t start, post only a few times per year, or give up before they see good results:
Lack of Time: You’re busy enough running the show and trying to find a healthy work-life balance without adding more to your plate.
Content Falls Flat: After spending hours creating content, it launches to the sound of crickets. Zero audience kills your motivation and the cycle ends abruptly.
Unclear Expectations: How do you find good ideas and then tailor them for the people who are interested in learning more?
Algorithm Complexity: LinkedIn’s algorithm favors certain formats, keywords and engagement metrics. Without them, even good content dies.
Building a Personal Brand: Crafting an authentic voice while differentiating yourself from others in your industry takes skill.
Public relations and personal branding don’t have to be overwhelming when you have the right tools and strategies in place.
Here’s how.
Think In Terms of “Who” not “How”
As a talented and brilliant individual, you’re more than capable of doing most of the little things at your company. But those aren’t worth your time and attention. Instead of thinking how you’re going to do any given task, you can instead think of who would be good at that task and then outsource it.
If you think a ghostwriter is cheating, consider this: Presidents don’t write their own speeches because their primary focus is leading the nation. They don’t have quiet moments to sit and ponder beautiful words.
Similarly, founders and VCs are better served focusing on their core responsibilities while delegating content creation to an expert.
A ghostwriter is your behind-the-scenes partner, handling every step of the content process:
Ideation: They generate fresh, audience-specific topics that reflect your expertise and goals.
Writing and Editing: A skilled ghostwriter crafts polished, engaging posts tailored to your voice, whether you prefer professional, conversational or somewhere in between.
Optimisation: They ensure your content aligns with LinkedIn’s algorithm, boosting visibility with the right mix of keywords, formatting and timing.
Consistency: Ghostwriters keep you consistently visible with regular, high-quality posts, helping you maintain your thought leadership presence without the stress of juggling one more responsibility.
Think of a ghostwriter as an extension of your team, someone who amplifies your public relations strategy by seamlessly integrating personal branding with thought leadership. They make it easier to connect with the right audience, build your reputation, and stay relevant in our ever-evolving digital world.
For busy founders and VCs, this partnership is a game-changer.
The ROI of Hiring a LinkedIn Ghostwriter
But is it worth it? Investing in ghostwriting pays off in significant ways. For founders and VCs, a specialised ghostwriter provides tailored, professional content that strengthens your personal branding, supports public relations efforts, and drives business growth.
You simply need to figure out how much money you should be spending and what results you’re hoping to achieve to justify that expense.
Here’s what makes this collaboration valuable:
Increased Visibility: A LinkedIn ghostwriter helps you appear as a thought leader in your niche. By sharing consistent, high-quality content, you gain attention from the right audience; investors, co-founders and industry peers.
Stronger Connections: Thought leadership content builds trust and authenticity. This paves the way for meaningful relationships that can lead to business deals, partnerships and new opportunities. You’re nurturing your growth pipeline.
Time Efficiency: A ghostwriter takes the weight of content creation off your shoulders. This allows you to focus on high-impact activities, like scaling your company or engaging in strategic planning, while maintaining a polished and active LinkedIn presence.
Success starts with clear goals. Are you looking to increase the number of reactions and comments to your posts? This shows more engagement. Or do you want to convert LinkedIn engagement into meetings and deals?
Your content should meet these specific objectives, ensuring measurable results over time. In addition to those goals, you’re building your personal credibility for however you need to pivot yourself (your personal brand) for the future.
Finding Your Perfect Ghostwriter Match
Choosing the right LinkedIn ghostwriter can feel overwhelming, but it doesn’t have to be. Start by looking for someone with experience in LinkedIn content and personal branding. Ask to see examples of posts they’ve written to ensure their style aligns with your goals.
A strong ghostwriter will start by learning more about you. They should deeply understand your industry and objectives, tailoring content to resonate with your specific audience.
To see tangible results and get the most value out of your investment, sign up for a long-term partnership of at least six months. Posting a single time every few months simply doesn’t trigger the algorithm and your posts will get buried, no matter how good they are.
The best part?
Nobody has to know you’re using a ghostwriter. A skilled professional blends seamlessly into your personal brand, letting you take all the credit while they do the heavy lifting. With the right ghostwriter, the only thing people will notice is your newfound visibility and influence.
The right ghostwriter will become a trusted partner in building your thought leadership, personal branding, and overall LinkedIn presence, from comprehensive strategy to creating the content.
Your LinkedIn Transformation Starts Here
LinkedIn is more than just a platform. Any tool is only limited by the imagination and skill of the user. You can use it as a launchpad to grow your influence, network strategically and achieve business goals. In a crowded digital space, a LinkedIn ghostwriter ensures your voice rises above the noise and reaches the right people.
By crafting professional, targeted content, a ghostwriter can amplify your thought leadership, enhance personal branding, and attract the right opportunities. The best part is that you can save time and energy while reaping all the benefits.
If you’re ready to take your LinkedIn game to the next level, I would love to see if we’re a good fit for each other. My clients call me the “Queen of Thought Leadership Publicity” because of the massive impact I’ve helped to drive for some of the big names and top talent. I specialise in landing founders and VCs the attention they deserve.
Click here to book a no obligation discovery call to start your LinkedIn journey.